Managing Product Variants

Fish Wishlist stores all wishlist data at the product variant level, not the master product level.

Why variants?

Storing at the variant level means:

• Platform sync — variant data flows cleanly to other platforms (email tools, ERPs, analytics)
• Price drop alerts — you can trigger notifications when a specific variant's price drops
• Back-in-stock alerts — trigger notifications when a specific variant comes back into stock
• Accurate order data — when a customer requests a quote or adds to cart, the exact variant (size, colour, etc.) is captured

What this looks like in Shopify

In a customer's profile under Metafields, you'll see:

• fish_wishlist_user = true — flags this customer as a Fish Wishlist user (useful for segmentation)
• Individual wishlist metafields — each list stores an array of variant IDs

Admin teams can view and edit these metafields directly from the customer profile in Shopify Admin — useful if you want to manually curate a customer's list.

Variant selectors on the wishlist

On the Trade plan, you can enable variant selectors directly on the wishlist, letting customers change their selected option (size, colour, etc.) without going back to the product page. See B2B & Trade Features for details.