Social Proof Widget

Show a live count of how many customers have wishlisted a product — directly on the product page. It's still a fully functional Add to Wishlist button, but now it builds social proof and drives desire at the same time.

How to add it

During theme setup, when adding the product page block, choose Social Proof Button instead of the standard wishlist button.

1. Go to Shopify Admin > Online Store > Themes > Customise
2. Navigate to your product page template
3. Click Add block and select Wishlist Social Proof Button
4. Drag it to your preferred position — we recommend below the Buy it Now button
5. Configure the settings in the sidebar
6. Save

Settings

Minimum count threshold

Set a minimum number of saves before the count is displayed. For example, setting this to 5 means the count only shows once at least 5 customers have saved the product.

This prevents awkward "1 person saved this" messages on new or low-traffic products.

Display text

Customise the text shown alongside the count — e.g. "people have saved this" or "others are watching this".

When to use it

The social proof widget works best on:

• High-demand products — where real wishlist counts will be meaningful
• Smaller catalogs — where popular products get concentrated saves
• Limited or seasonal products — where urgency and popularity matter

Controlling it with Tag Actions

You can hide the social proof widget on specific products using Tag Actions. For example, hide it on products tagged coming-soon so you're not showing a wishlist count on items customers can't purchase yet.