Product Pelican overview and audit workflows • Product Pelican Docs • Native App Co

What Product Pelican does

Product Pelican reviews the product data already in your Shopify store and highlights issues that can affect product quality, search visibility, and storefront completeness. There is no install setup inside the app flow shown here: once the app is added, it connects to your store data and runs a review automatically.

The app’s main workspace is Product Health, where you can see store-wide totals, open audit checks, and AI-powered suggestions you can apply directly from the app.

In the walkthrough, Product Pelican reviews product data using read access to store product information and then surfaces recommendations you can approve product by product or in bulk.

Product Health dashboard showing product totals and audit check summary cards

Start on the Product Health dashboard

The Product Data Quality Dashboard gives you a quick view of overall catalog health. At the top of the page, summary cards show:

Active Products
Total Variants
Products with Issues
Clean Products

Below that, the Audit Checks tab groups issues into cards you can open. The walkthrough shows these checks:

No Images
Only 1 Image
Missing Alt Text
No Category
Vague Titles
Short Titles
No Description
Short Description
Ambiguous Language
Unclear Options
Missing SKUs
Zero Price Variants

You can also switch from Audit Checks to GEO Score from the same section.

Use the dashboard counts to decide where to start. Checks with the highest counts usually offer the fastest improvement opportunities across your catalog.

Review image-related issues

No Images and Only 1 Image

When you open No Images, Product Pelican expands a list of affected products and shows the issue for each one. In the walkthrough, products without images are listed with the issue No images at all.

These checks help you quickly find products that need manual media updates in Shopify.

No Images audit list showing products that do not have any product images

Missing Alt Text

The Missing Alt Text check is one of the most hands-on workflows in the app. When expanded, it shows image cards with:

The product name
The image filename
The current issue, such as No alt text
A generated alt text suggestion
A character count check
Actions including Apply, Regen, and Copy

At the top of the section, you can switch between Missing / Poor and All Images. You can also use Generate All to create suggestions in bulk and Save All to save multiple approved changes.

Missing Alt Text workflow showing image cards with generated alt text suggestions and apply buttons

From Product Health, select the Missing Alt Text audit card.

Use Generate All for bulk suggestions, or review each image card individually.

Adjust the suggested alt text directly in the text field before saving.

Select Apply on an individual image, or use Save All after reviewing multiple items.

Suggest missing Shopify categories

The No Category audit helps you fill the Shopify category field for products that do not yet have a category assigned. When you expand the check, Product Pelican displays a table with columns for:

Product
Issue
Suggested Category
Actions

You can run Suggest All to generate recommendations for the full list. The walkthrough also shows category suggestions with different confidence levels, such as High and Medium, so you can review the best fit before applying it.

No Category audit expanded into a table of products with suggested Shopify categories

Category suggestions are especially useful if you need to update many products at once and want help matching items to Shopify taxonomy options.

Improve short product titles

The Short Titles audit identifies titles that do not include enough detail. Each row shows the product, the issue, a Suggested Title column, and available actions.

In the walkthrough, Product Pelican expands a short title like Sports Bundle into a more descriptive replacement based on product details. This makes titles clearer for shoppers and gives you a faster way to standardize product naming.

Use Suggest to generate a title for one product, Apply to accept it, or Suggest All and Save All for bulk updates.

Short Titles audit showing suggested replacement titles and apply actions

Generate longer product descriptions

The Short Description and No Description audits help you add more complete product copy. When opened, the section lists products, shows the issue, and provides a Suggested Description area once content has been generated.

For short descriptions, the walkthrough shows a Write All option for bulk generation, plus individual row actions such as Write, Apply, and Redo. This lets you generate text in bulk, review it product by product, and then save the updates you want.

Short Description audit showing products that need longer descriptions

Short Description workflow showing generated description text ready to apply

From Product Health, open Short Description or No Description.

Select Write for one product or Write All for the whole list.

Read the generated copy in the Suggested Description column and make sure it matches your brand and product details.

Choose Apply to update the product, or Redo if you want a new version.

Customize AI Prompts

The AI Prompts page lets you control how Product Pelican writes suggestions for your store. In the app navigation shown in the walkthrough, this page appears directly under Product Health.

The page includes editable prompt sections for:

Title Prompt
Description Prompt
Alt Text Prompt
Category Prompt

There is also a Reset All to Defaults button if you want to remove custom instructions and go back to the default prompt set.

AI Prompts page showing editable title and description prompt instructions

AI Prompts page showing editable alt text and category prompt fields

How prompt customization affects results

The walkthrough shows that you can add store-specific instructions, then return to an audit and generate new suggestions that follow those rules. For example, the description prompt is updated to mention free shipping in Australia for orders over $150, and the next generated product description includes that shipping message automatically.

This makes AI Prompts useful for keeping generated titles, descriptions, alt text, and categories aligned with your brand standards and merchandising rules.

If you want more consistent AI output, add clear store rules to each prompt. Good examples include tone of voice, shipping messaging, whether to include vendor names, and category restrictions for your catalog.

Prompt changes affect future suggestions, not text you have already applied. If you update a prompt, generate fresh suggestions in the related audit to use the new instructions.

Other checks on the dashboard

In addition to images, categories, titles, and descriptions, the walkthrough also shows audits for:

Ambiguous Language for wording that may be unclear or unhelpful
Unclear Options for confusing product option values
Missing SKUs to help identify products missing SKU data
Zero Price Variants for variants that do not have a price

These checks give you a single place to review both content quality and core merchandising data issues.

Typical workflow in Product Pelican

Open Product Health and check the summary cards and audit counts.

Select a card such as Missing Alt Text, No Category, Short Titles, or Short Description.

Use row-level actions like Suggest or Write, or bulk actions like Suggest All, Generate All, or Write All.

Check the suggested output, edit where needed, and apply only the recommendations you want.

If suggestions need to be more tailored, update the instructions on the AI Prompts page and generate again.

Why merchants use Product Pelican

Product Pelican is designed to help you find missing or weak product data quickly, improve listings in bulk, and keep suggestions aligned with your store’s rules. Instead of reviewing every product manually, you can work from the dashboard, open a specific audit, and apply improvements where they matter most.

Product Pelican